Meta Ads Mastery

Real Estate Lead Funnel

Helping an e-commerce brand increase revenue, improve ROAS, and scale profitably through data-driven Meta Ads and full-funnel optimization.

PHASE 01

The Challenge: High Spend, Low Profitability

The brand had quality products and consistent traffic but struggled to achieve profitable growth. Despite spending heavily on paid ads, performance was inconsistent and scaling felt risky.

Key challenges included:

PHASE 02

The Growth Strategy

To unlock scalable growth, I implemented a structured performance framework focused on tracking accuracy, creative testing, and funnel optimization.

A Conversion Tracking & Data Accuracy

Improved tracking by refining Meta Pixel events and aligning funnel data, allowing more reliable optimization and smarter budget decisions.

B Creative Testing Framework

Introduced a systematic testing approach using multiple creatives, angles, and messaging to identify winning ad variations before scaling.

C Funnel Optimization

Optimized landing pages and retargeting flows to guide users smoothly from awareness to conversion, improving overall purchase intent.

PHASE 03

Strategic Creative Execution

Focused on performance-first creatives that highlighted product benefits, real use cases, and social proof to build trust and drive conversions.

Winning creative themes included:

Results That Matter

I focus on delivering real, measurable results—not just good-looking websites. Every project I work on is designed to improve performance, user experience, and business growth. From increasing engagement and conversions to building strong digital credibility, my goal is to create solutions that help brands stand out, build trust, and achieve long-term success in a competitive digital landscape.

KEY PERFORMANCE DATA

Total Ad Spend

$120,000+

Total Revenue Generated

$560,000+

Average ROAS

4.6×

CPA Reduced By

38%

"Anindya took us from losing money on ads to a predictable scaling machine. His technical setup is the best I've seen."
Arthur J
CEO, Aura Home

Want Results Like This?

My Work Process

1
Audit & Data Audit
We analyze your tracking, creatives, and funnel to find the immediate bottlenecks.
2
Creative Sprint
We launch intensive DCT tests to find your brand's unique "Scaling Angle.
3
Vertical Scaling
We aggressively scale winning assets while maintaining your target ROAS & Profit.

Recent Portfolio

Fashion Brand Performance Ads
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Lead Generation for EdTech Brand
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E-commerce Growth Campaign
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